Tissue Salts
Scope of work
Strategy
,
Digital
Industry
Health
Challenge
Natura Tissue Salts needed a modern refresh to connect with younger, digital-first consumers.
The task was to simplify 12 complex products, each with its own benefits, and make them easy to understand and choose.
Health-conscious consumers value simple, personalised wellness.
By framing Tissue Salts as your number, a personal match to your health needs, we could spark curiosity, build clarity, and encourage daily use.
Solution
Brand Refresh – A vibrant palette of purples, greens, and yellows, balancing vitality with gentleness.
Visual Direction – Extreme close-ups linked salts to everyday health concerns at a intimate cellular level.
Campaign – “What’s Your Number?” – A clear platform unpacking the 12 salts as personalised solutions.
Digital Remedy Finder – An interactive tool that matched symptoms to the right salt.
Content Strategy & Execution – Drove warm, educational product messaging specifically answering audience concerns, while featuring homeopathic expert interviews and creator partnerships across social media (especially TikTok), web (optimising searchability), and in-store.
